Why do your surveys need to be mobile compatible?
Mobile phones are now more popular than ever. Almost every modern person actively uses his smartphone, which allows him to solve many everyday tasks. Its main advantage is portability, because the phone provides access to enormous computing power anywhere. As a result, mobile devices are increasingly attracting Internet traffic. Most of the companies involved in the promotion of certain services realized this, and therefore they began to optimize their own Internet resources to work on mobile devices. In this case, the question arises: is there a need to do similar things for surveys. How will mobile surveys differ from regular surveys? It should be noted right away that if you decide to use online polls, and, for example, sent them out by e-mail or using SMS messages, then most of the users will read them from the screens of their mobile phones. For this reason, it is very important that the surveys are compatible with mobile devices.
Before proceeding to consider the main advantages or subtleties of such an approach, consider the definition.
What are mobile surveys?
Mobile polls are a category of polls that have been specially optimized for work on mobile devices, while having the function of automatically adjusting to the screen size for a specific device where a specific material is being viewed. Thus, a mobile poll carries the same information as a regular poll, with the only difference that its display will be adapted to a specific type of device and its screen size. These changes affect all forms of data presentation, including tables, matrix format data, and images. If configured correctly, such materials will open equally quickly on all devices, as well as display information correctly. The main task in adapting a specific material to mobile devices is to minimize the number of scrolls that are required to study the material.
The most important element of control for mobile devices is the sensor, so the created polls should be convenient precisely for the control, which is carried out in this way. Therefore, special attention should be paid to the size of the switches as well as the scroll area. It is also worth remembering that when creating mobile surveys, it is not recommended to abuse open-ended questions, since even with the most competent formulation, their use is extremely inconvenient. Another tip is to avoid as much as possible large images that will take up too much screen space.
Features of creating surveys for mobile devices
Particular attention should be paid not only to the technical side of the issue, but also to the content itself. Each question should be correctly composed, and its presence should be explained by the fact that it is able to provide a lot of useful information. Mobile surveys shouldn’t take too much of the respondent’s time. A fairly good solution is to support adaptive scaling of questions, as well as distribution of surveys using mobile applications. This approach will allow you to increase the total number of your respondents, and also significantly increase the likelihood that they will decide to complete your survey. Consequently, you get what any survey writer dreams of – the maximum number of responses with the minimum number of bounces in the middle of the survey.
If you do not think about what polls will open on mobile phones, then this is fraught with large-scale problems. Long questions will be created that will require long scrolling on a mobile device, or questions that are difficult to answer from a phone. Because of this, the respondents will understand that the one who conducts the survey is not at all interested in attracting this category of respondents, which means that they will refuse to take the survey.
Thus, the failure to optimize surveys for mobile devices leads to the fact that you significantly limit the total number of potential respondents, since only PC users will take your survey. This approach contradicts the very purpose of surveys – collecting information from as many respondents as possible. Remember, the wider the sample, the higher the accuracy and usefulness of the data obtained. Consequently, by ditching mobile users, you are making your choice more biased, deliberately narrowing the sample.
In the following sections, we’ll explore other subtleties and benefits of mobile surveys.
Key benefits of mobile surveys
Allows you to reach a wider audience.
Currently, according to the available statistical information, 3 billion people use smartphones, and this figure continues to increase every year. Given how many potential respondents use smartphones, it would be foolish to stop using mobile surveys. This will ensure that you can reach as many people as possible. The respondents also receive certain advantages, since they can take the survey at any time convenient for them. Mobile questions are especially valuable if your target audience is teenagers and young people, as they spend most of their time in close contact with the phone.
It is convenient to distribute.
Surveys for mobile phones are spreading much easier and faster than their desktop counterparts. This is because you get to use social media and messaging apps.
Interaction in real time.
Mobile phone surveys are much more likely to provide real-time communication with a customer. Obviously, the information obtained in this way is more accurate and useful than the answer received over time.
Autonomy.
Many mobile survey apps are capable of working not only when connected to the Internet, but also offline. This means that users will be able to participate in your surveys even when they are not connected to the Internet. Consequently, it will be much easier to collect data from remote locations where Internet access is not available.
Customer care
Using mobile surveys, you show that you are primarily interested in the convenience of the client, since the smartphone is his main tool for interacting with the outside world. By adjusting your business to this reality, you show the seriousness of your intentions, as well as your concern for the client, which significantly increases the likelihood of getting a more loyal attitude. First of all, each client will appreciate that he has the opportunity to respond when it is convenient for him and where it is convenient for him.
The popularity of mobile surveys is growing daily along with the growing popularity of mobile devices. There are already many tools and software available to implement this category of online surveys.
You should also take into account the fact that these days such survey tools are rarely focused on solving a specific task, which means that you are likely to get a versatile device with many other functions. For example, modern tools for creating polls can support round-the-clock technical support for emerging issues, tools for collecting public opinion on a specific question template, working with templates for the main categories of polls. Increasingly, such tools have the ability to create special chats for interacting with a client via a mobile device. Thus, you get a powerful tool for influencing your target audience.
Conclusion
Most of the modern population actively uses mobile devices to access the Internet. At the same time, mobile devices mean not only smartphones, but also tablets and even ultrabooks. As a result, companies are required to tailor their own customer surveys to this category of devices, as this gives them the opportunity to work with a much broader audience.
The use of mobile surveys greatly simplifies the procedure for collecting information, because mobile devices are the most widespread and accessible. In addition, the client gets the opportunity to respond when it is convenient for him, as well as anywhere. In this regard, the likelihood of open and loyal interaction with the client increases significantly.
Thus, by adapting your own surveys to mobile devices, you will be able to gain an advantage over your own competitors, which will result in faster growth of your business and additional profit.
